Jelly Ruler

Soft interactions. Sharp precision.

A playful vector editor for logos and icons. Peel a picture apart into smooth shapes, then move, bend, round and snap them, and export clean SVG, PNG and app icons.

Coming soon to iPad Get the typeface

Built for iPad and Apple Pencil. Nothing to sign up for: your work stays on your device. In two colours: Jelly or Lagoon.

The Jelly Ruler editor on iPad: a logo of a ring, a sail, a sun and a wave, with the sail picked and the tool rail, canvas toolbar and inspector around it.

Peel a picture apart

Open a PNG, JPEG or WebP and it separates by colour into shapes you can move, resize and recolor. Each one is a few smooth Bézier curves, not thousands of pixel steps.

  • The picture stays underneath to compare
  • Trace settings for more or fewer colours
  • Exports clean, layered SVG
The Jelly Ruler crown, opened as a picture and separated into editable parts by colour.

Draw, and it understands

Sketch a circle, a rectangle or a triangle and it snaps into a clean shape. Draw a gear, a heart or an S and it keeps exactly what you drew, as smooth curves you can edit point by point.

  • Apple Pencil and fingers both move parts, and drag shapes straight out of the library
  • Double-tap the Pencil for a ring of tools right where you're working (in the iPad app)
  • Merge shapes and round where they meet
Shapes drawn by hand: a gear, an S-shaped stroke, a heart and a circle, with the round quick menu of tools open.

Letters that bend

Type a word and every letter becomes its own shape, set in Jelly Ruler Display. Recolor them, tilt them, merge them, or pull their curves.

  • Kerned like the font
  • Grouped, so the word moves as one
  • Ungroup to play with each letter
The words Make it bend as separate coloured letter shapes, with one letter tilted and picked.

Precise underneath

Snaps like a ruler

A numbered grid, and a magnetic centre and edges you can latch onto and slide along. Alignment guides, and constraints that keep parts related.

Frames for every icon

macOS and iOS app icons, menu bar, favicon, link preview: each with its safe area and export sizes.

Sketch with your agent

Send a rough sketch and a note from your iPad to your AI agent, whether that's Claude or ChatGPT. Its variations come back onto your canvas to accept or reject, and round you go.

The Jelly Ruler Display specimen: the wordmark, the alphabet in capitals and lowercase, figures, punctuation and sample phrases, white on black.

Jelly Ruler Display

The brand's soft, heavy display face, rebuilt as a real font: OTF, TTF and a web font, free under the MIT license.

Try the typeface